We created a social-first campaign to change the story about fillers by inviting patients to tell theirs—introducing premium medical aesthetics brand Revanesse® to a whole new audience.

There’s a lot of competition in the filler market—and also a lot of stigma and silence. Revanesse®’s brand is all about transparency, confidence, boldness, and heart. We wanted to do something totally new in the space, driving conversions, website traffic, and important conversations.

We collaborated with twelve real patients to capture before & after photography and pair them with candid footage exploring why they chose to be treated. Their stories became the heart of a 6-month campaign across social and paid media, with additional assets used in brand print materials and on digital platforms. Our intimate, stripped-down, and editorial creative direction (think: Revanesse® Unplugged) elevated Revanesse®’s look, feel, and values—setting them apart from their industry competitors in an unforgettable way.