Riot Games

(enough said)

  • Content Strategy

  • Content

  • Social Ads

Related Campaigns

More you say?

What did we do?

A social and creative
approach for Arcane.

Caution: may cause a riot. For the release of Riot Games’ animated series Arcane, we created a social campaign to make the fandom go absolutely apeshit (taking the show to #1 in 51 countries on Netflix, NBD.)

How did it do?

Some very normal
numbers for ya:

  • #01

    Netflix Show
    Watched Globally

  • 500k+

    Growth in
    Twitter followers

  • 2.7K%

    Growth in
    Instagram Followers

  • 10M

    Streams on
    Launch Day

  • Riot Games

  • Arcane

What did they need?

When Riot says
light a fire, we
show up with the gas.

And stats. And ideas. And Hextech. Basically, we were brought on board to help Riot buff up their fan engagement (get it?) as the release of their buzzy new show approached. 

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How did we do it?

Here’s where social
listening really

We did a lot of it, and then we blacked out, and when we came to we had gone viral. Using insights from fan conversations online, we developed a data-driven, community-informed strategy and creative approach to draw our audience even deeper into the world of Arcane. That’s how we were able to hack trends, stay hyper-current, live-tweet and live-react with our audience, and drive conversation and UGC at lightning speed.

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