Purpose of the Video

The Breakfast of Club hosted a special contest for students to meet their hero – Carey Price. Our team followed Breakfast Club of Canada’s team to Montreal with approval from multiple creative parties including Air Canada. The video resulted in the highest viewed piece of content posted on The Breakfast Club of Canada’s social media channel. Within 24 hours, the video reached over 65,000 people, had over 1,000 shares and likes, and more than 400 clicks to their donation page.

Video Description

In Canada, 1 in 5 children are at risk of going hungry. Breakfast Club of Canada has been around for 20 years supporting children across the country to make sure children have access to healthy meals. AntiSocial joined the team in Montreal to film a recent contest that provided the opportunity for students to meet on of their fans, Carey Price.