The Story

Oakwyn Encore Franchise

In 2019, Oakwyn decided to expand their franchise. Coquitlam was a natural area for them to move into and Oakwyn Encore was supported by people who believe in and uphold the Oakwyn values. They were looking to increase their franchising opportunities as well as drive new recruitment for their brand. With the help of our team, we created a robust paid advertising strategy that delivered their message and drove engagement both online and in-person.

The Challenge

Maintaining value while continuing growth

Oakwyn’s core values are integral to their brand and so it is important that each new franchise reflects their corporate values. We wanted to make sure that the Oakwyn Encore office opened with a strong recruitment plan, awareness from buyers and sellers in the Coquitlam area, as well as allowing an opportunity for further growth in the Oakwyn brand.

The Solution

Reaching the right audience

Driving our targeted audience to Oakwyn’s join page helped to collect applications for the Coquitlam Encore recruitment while also building franchising interests. We targeted three specific groups for this campaign. For Awareness, we targeted prospective home buyers, for Recruitment, we targeted real estate brokers and agents, and for Engagement we targeted people who had engaged with Oakwyn and their lookalikes. That audience consisted of males and females in the British Columbia area whose interests were homes, family, philanthropy, real estate, real estate developments, and house hunting. Another objective was to target those already working for other brokerages, encouraging them to join the Oakwyn team.

Execution

Office Tour Brand Video

Take a tour through our brand new Oakwyn Realty Encore Coquitlam office. Visit us at 228 Schoolhouse Street and say “Hi” to our expert Coquitlam team. #ConnectEverywhere#ConnectEverywhere

Blog Writing

Real estate can be an intimidating industry. Because it is so self-driven, there can be a lack of support options available for real estate agents. And when it comes to broker-owners, this is especially true. At Oakwyn, we’re pleased to offer help with the entrepreneurial obstacles and isolation that can come with opening a brokerage. We have been expanding with real estate franchise opportunities, sharing our core values and some of the lessons we’ve learned along the way.

Open Link

Own your future

Nothing great happens without hard work. But, hard work is a lot easier when you’re part of a team like ours. With 300+ agents behind you, you can do new, great, kinda scary things.

Oakwyn Map

Like any good new neighbour, we’re here to foster a valuable relationship. But, instead of baking you a plate of cookies, we’d like to go one step further and help you find your future home.

Human Connection

Like any good new neighbour, we’re here to foster a valuable relationship. But, instead of baking you a plate of cookies, we’d like to go one step further and help you find your future home.

Your Only Limit is You

We’re redefining what it means to be a real estate agent by pushing boundaries, challenging the norm, and creating a community of innovators. We are Oakwyn and we’re here to change the face of the industry.

188,626

Impressions

1,172

Link Clicks

2,042

Post Engagements

The Results

Each campaign targeted a particular audience with a specific goal:
AWARENESS
Targeting prospective home buyers
RECRUITMENT
Targeting real estate brokers & agents
ENGAGEMENT
Targeting people who had engaged with Oakwyn + Lookalikes (people that have similar characteristics to those who have engaged with Oakwyn before)