The Story

Revanesse® is a range of cross-linked, high-quality hyaluronic acid dermal fillers manufactured by Prollenium.  Their non-invasive aesthetic treatments leverage state-of-the-art production methods, optimal ingredients, and rigorous quality testing to provide remarkable results. A powerful product with an even more powerful impact.

  • servicesAgency of Record
  • year2020-Present

The Challenge

Challenge stigma. Own the space. Get the work done.


In the debate between “natural” beauty and artificial augmentation, some beauty brands have a tendency to shy away from controversy. We wanted to change the narrative. To launch Revanesse® Lips within the US market to both the B2B and B2C audiences, we worked with the brand to step up and own their space with a bold social campaign that celebrated people who own—and earn—their look.

The Solution

Putting the treat in treatment


The aesthetic industry is sterile and repetitive, we wanted to exist outside of those expectations. Enter Revanesse® the disruptor of the aesthetics industry, and the brand that celebrates everyone’s right to look and feel however they want – loudly and proudly. After all, aesthetic treatments are an extension of self-care – and everyone deserves a treat every now and again. 

Execution

Read. Our. Lips.


Our work began with strategy that produced our key insight and objective: to inspire professional people to see Revanesse’s dermal fillers as an achievable luxury they could proudly show off to the world. We executed on this insight with an anthemic and provocative statement video, culminating in our tagline: “I get the work done.” In parallel with the video shoot, we captured photography for use in a robust paid and organic social campaign, planned and executed by us in-house.

The Results


We relish the opportunity to craft work that brings together our talents in strategy, media, social, film, design, motion, and writing—all the more special to do it while working closely with a daring, collaborative, open-minded client, who isn’t afraid to turn preconceived notions upside down.