Purpose of the Video

Ripe Rides target market resides primarily of north shore dwelling males in their mid to late 30’s. Before activating video as a core marketing pillar, targeting this demographic through a scalable and engaging medium was providing difficult. We made this a 54-second instrumental to walk through their luxury car service and convey the level of service that makes them different from traditional taxi limo services here in Vancouver.

Video Description

Ripe Rides is a premium car service based out of Vancouver, BC. The company offers an easy-to-use mobile app that allows you to reserve and track rides on-the-go. The company has established itself in a city where even companies like Uber have had a hard time starting.