Purpose of the Video
In this video, we wanted to walk viewers through the very familiar streets where Bar None earned its reputation for excellence. For years, Yaletown nightlife and Bar None were very much synonymous notions. We tried to capture this by creating a short video with text content to promote Bar None's grand opening at its same cornerstone location.
“Legends Rest But Never Die”. Bar None’s back in business. Same location, with an updated decor and array of services, this promotional video takes viewers through the narrow streets of Yaletown to a visual of Bar None’s summer 2015 unveiling.
Event-specific promotional videos require a delicate balance of text content, music, and motion, which can be challenging in 30 seconds or less. Nailing down a theme and strategy for short video content, like we did here, is critical for effectively engaging your social audience.