Purpose of the Video
Daily Hive is the evolution of Vancity Buzz, one of Vancouver's most popular news sites. The expansion from a local Vancouver news source to country-wide reporting is a big milestone for the brand.
The rebrand video was created by capturing iconic locations in 4 major Canadian cities – Montreal, Vancouver, Toronto, and Calgary. We coordinated with 4 photographers across the country to showcase the scale of Daily Hive’s national reach in all aspects of news from food and beverage to architecture. Over 3000 clips were submitted from Go-Pro’s, drones and steady cams, to traditional film. The final video is a great showcase of the level of coverage Daily Hive pledges to their followers.