Lords of Gastown Shirt Press
Purpose of the Video
The short 15-second video was the perfect length with the right amount of content for Instagram.
Lords of Gastown, one of Vancouver’s most upcoming clothing brands, makes a majority of its products in-house. This lets the brand control the brand’s style, production, and more important – Quality. One core aspect of building a loyal and engages their social media community is by showing them where and how each item is created. This video is one way to showcase the work that goes into every shirt. People love, and it shows by the number of active followers Lords of Gastown has.