Mother’s Day at Fairmont Vancouver Hotel
Purpose of the Video
Showcase members of the Fairmont Hotel Vancouver's staff expressing their love from their Mother's in preparation for Mother's Day.
Fairmont Hotels are one of the most trusted hotel brands in the world. Few, if any, evoke the longstanding Canadian traditions of hospitality quite like them. Their Hotel Vancouver location is the most recognized building in Vancouver with one of the largest teams – and they wanted to show some love to their mothers. Together with their marketing team, we storyboarded and filmed the “Because of you, I’m me” Mother’s Day video. The video comprised of over 10 Fairmont staff at 10 locations. The video resulted in over 20,000 views, by over 17,000 people through their Facebook page and is their most engaged social media post to date.