Purpose of the Video
Famous places and faces. The more topical a video can be for a socially motivated event like NYE Vancouver, the more organic reach we expected to generate through our cities digital networks.
Most of North America’s hallmark cities have grand and inclusive New Year’s Eve accommodations that attract tourists from all over. For decades, folks have tuned into Times Square for the iconic countdown to usher in the new year. Gen X and Y’ers alike flood into the desert every year to feast in the heat of Las Vegas, generating upwards of $190,000,000.00 in non-gaming revenue.
For the first time, NYE Vancouver is hoping to bring that same magic to our backyard. In this video — we featured some of our most recognizable Vancouverites to help build the narrative for this unprecedented night of fun.