Playtime with Western Family
Purpose of the Video
To share a fun family event that ties into encouraging user-generated content to win a gift card giveaway. This was part of our 2017 BCAMA award-winning campaign with Save-On-Foods.
To align with Western Family’s Superhero campaign theme, we filmed a family-friendly crafting event at the Cloverdale Save-On-Foods supermarket location. Families were invited to come down and make superhero masks and costumes using Western Family packaging. This proved to be a fun-filled event for both the kids and the parents, allowing them to spend some fun and creative #QualityMoments together.