Purpose of the Video
Ripe Rides target market resides primarily of north shore dwelling males in their mid to late 30’s. Before activating video as a core marketing pillar, targeting this demographic through a scalable and engaging medium was providing difficult. We made this a 54-second instrumental to walk through their luxury car service and convey the level of service that makes them different from traditional taxi limo services here in Vancouver.
Ripe Rides is a premium car service based out of Vancouver, BC. The company offers an easy-to-use mobile app that allows you to reserve and track rides on-the-go. The company has established itself in a city where even companies like Uber have had a hard time starting.