Summer on the Rooftop @ Mascot Brewery
Purpose of the Video
Mascot Brewery wanted a short FaceBook video to promote their "Beer Garden BBQ and BRAU" long weekend event. In 60 seconds viewers are given a snapshot of the Mascot experience: urban lifestyle, specialty surf n' turf food items, and a variety of Toronto's finest Craft, all offered on the coveted rooftop.
Mascot Brewery is a rooftop patio located in Toronto, Canada, serving customers world-class craft beer and BBQ in the heart of the city. After only a few months of opening, Mascot established itself as one of the best patio-bars in TO, in no small part because of visual marketing efforts showcasing their unmatched outdoor atmosphere.
This video does well to capture Mascot’s casual, come-as-you-are ambiance. Whether you’re coming straight from the office, or meeting friends on a Saturday night, Mascot has something for you. Targeting these elements through video has been extremely effectual for Mascot as they enter one of the North’s most competitive bar environments.