Super Date – Building Memories Not Messages
Purpose of the Video
App functionality, and iconic Vancouver lifestyle locations. These were the two strategic pillars of Superdate's first promotional video. Superdate is the world's first experience based dating app. They're bringing couples together through mutual interest in activity, disrupting what is a very crowded dating app industry constructed on vein foundations. In this video, it was very important to focus on the experience based nature of the app, highlighted by both of the users' selection of hiking Squamish's "Chief".
Superdate needed a video campaign that accurately depicted app functionality, lifestyle, and usage. Even though the app had not launched yet, our motion graphics team used animation to showcase the app being used on an iphone in the video. The strategy was to target Vancouverites by showing them two locales that were immediately recognizable, and capture them while showing what the App offered. This video was a success and garnered over 20,000 views in the first week of launch.