Kia's ad Inspiration has been viewed over 230 million times and we can see why.

When Kia made its debut in India, it employed the delightfully weird to grab campaign-attention. The Kia Innocean brand team partnered up with Sideways Consulting and created ‘Magical Inspirations Lead To Stunning Designs’ from a brilliantly simple concept: who or what inspires Kia designers to make the cars they do.

The resulting video, released in small pieces to pique curiosity, was unveiled in early 2019. The video is mesmerizing, the timing impeccable, and the musical track slaps. It’s no wonder the video on YouTube has hit over 230 million views.