The Story

To maximize engagement on their social channels, Cactus Club was looking to create strategic video content. We created a series of videos that drove awareness of their three main goals: Hiring, Culture, and Flagship Location Features.

Meet the Squad

Cactus Club was entering the summer months at its flagship location in Coal Harbour. They were looking to drive recruitment for the busy months ahead. We created their major video asset with accompanying shorter social cuts to feature on paid ads. We also came up with the social copy and campaign concept to engage staff.

Toronto Hype Video

Cactus Club’s brand new, exclusive rooftop Toronto location was finally open for lunch! Our job was to build hype and excitement while featuring key branding elements like their new table-side sangria and Veuve Clicquot by the bottle. Our videos showcased the unique outdoor patio vibe that Toronto is known for.

Holiday Sing-A-Long

For the holidays, Cactus wanted to showcase their staff culture, specifically with a one-take video sing-along “lip dub” featuring the ever-popular “All I Want for Christmas” by Mariah Carey. Our team was onsite to coordinate over 20 cactus club employees, leading choreography, placements, and timing.

To drive engagement and views on the video our team created a contest called “Tag Your Cactus Wingman” with the CC marketing department. The results lead to almost 200k social engagements.