The Story

Nobis was looking to be a firm competitor in the world of luxury jackets. Their biggest competitor, Canada Goose, owned the market, but we knew that with an elevated social presence and high quality content we could solidify their brand in Canada.

Social Event Marketing

Our first step was to bring Nobis’ offline initiatives online. We used teaser campaigns that promoted the conferences they were attending in different locations. A combination of organic and paid social strategy allowed us to grow our audience groups.

Capsule Launch Social Strategy

Our in-depth content strategy leveraged Nobis’ social photography to tease their new product lines. We planned, shot, and edited a variety of lifestyle shoots that captured the season, vibe, and inspiration behind the product design. A combination between lifestyle shots and product imagery was strategized and executed for multiple touchpoints on social, web, and paid ads.