The Story

In a market traditionally associated with stats and dollar signs, it’s hard to connect on a human level. We helped a new real estate brokerage break the mold with a fresh perspective and big goals.

Selling Lifestyles

When we connected with Oakwyn, they were a young real estate brokerage looking to disrupt the intensely competitive Vancouver market. We took Oakwyn’s idea of selling homes instead of houses and started showcasing the human side of their real estate agency. Our role was to take this idea and infuse it into their brand using photo and video content, a campaign strategy, copywriting, a social media strategy, a paid ad strategy, and live event coverage. We made campaigns based around the agent-client relationships, on lifestyle, and on the agents themselves. When creating photo and video content, we focused on the lifestyle aspects and agent-client relationships over numbers.

We developed four marketing pillars to communicate different parts of the company and refined the language on each of the platforms depending on the target audience for that particular platform. Oakwyn has a network of 300 agents and they do company-wide monthly meetings, which we document, edit, and upload to Oakwyn’s extranet to reach all of the remote agents. We also cover live events, like Lunch and Learns, so prospective agents and clients can see behind the scenes of Oakwyn. The results? Oakwyn grew its team from 30 to over 300, as well as received over 52,000 Facebook video views over a 3-year period.

Photo & Video Campaigns

When creating photo and video content, we focused on the lifestyle aspects over numbers. The agent client relationship is an important but often overlooked part of the major life milestone of buying property. Agent videos would share what they will do for clients, also naturally sharing who they are. They help clients get to know an agent before meeting them. The client can see if the agent fits their lifestyle.

We also shot agent videos which doubled as neighbourhood tours, showcasing the lifestyle offered if a client bought property there. These video tours also offered a look at the agent’s personality and that they truly know more to the property than what meets the eye. This communicates that what they’re selling is a future home, not just an investment product.