With 2018 officially over, it's time to look forward in digital marketing trends with predictions for 2019:

Facebook could be on its way out.

The data breach that Facebook saw in September 2018 affected 14 million of its users, damaging its reputation. The data breach caused a significant drop in popularity with younger demographics. But, according to Forbes, Facebook is still the most popular form of social media for Americans aged 65+. Marketing on Facebook will still be effective for a 65+ target audience.

YouTube and Instagram’s popularity continues to grow among younger demographics.

After being bought by them in 2012 for $1 billion, Instagram no longer posed a threat to Facebook. Of adults aged 19-29, 91% have reported themselves to be YouTube users.

Instagram announced in 2018 that they reached 1 billion monthly active users, many of them being in the younger demographic.

For those marketing towards anyone in the 19-30 year range, Instagram and YouTube should be a focus.

Influencer marketing continues to rise.

Influencers can have celebrity status or simply a ton of followers. They can be Instagram models, YouTube stars, or bloggers; anyone with a large enough platform to reach your audience. People typically trust other people over a company statement. You’d believe your friends over a CEO giving a speech, right?

Video content will continue to be one of the most effective tools for a brand.

A reported 70% of consumers say that they have shared a brand’s video, and including a video in a post increases organic traffic from search results by 157%.

Live video is also gaining in popularity. Used for things like interviews and selfie-style monologues, showing off your product, or a glimpse behind the scenes, they can inspire trust in an audience. The more your audience can see, the more they feel like they know and trust your brand.

Mobile will surpass television.

In 2018 in the US, the average of time spent on a mobile device is 3 hours, 35 minutes, an annual increase of more than 11 minutes. It’s predicted that 2019 will see time spent on mobile surpass television.