Saying the year “2020” still sounds like the future, but it’ apparently only 11 months away. Now that I’ve reminded you, you’ll probably thinking, “Wow I better ask Alexa how to prepare for the robot apocalypse”. But let’s imagine human civilization is still standing in 2020. Cisco estimates that by then, 82% of all consumer web traffic will be video, with almost a million minutes of video crossing the internet per second. With video set to keep growing, all marketers and brands need to be on top of of integrating their video production with their social strategy, sooner than later. So assuming Alexa isn’t going to be telling us all what to do next year, these tips will help you connect with your human customers through 2019 and beyond.

Stats via Facebook

 

Video Ad Competition Increasing Exponentially

Yes seeing more video ads is an obvious trend if you happen to be one of the 2.3 billion active Facebook users or 1 billion active Instagram users. It’s officially pegged by Social Media Examiner as being one of the most competitive trends, with their survey finding marketers plan on using more video, and more Facebook and Instagram ads, over all types of content or ads. With the largest social networks comes the most opportunity, along with the most competition.

Via Marketing Charts

Higher Vertical Video Ad Adoption

After launching in 2016, Instagram Stories has a staggering 400 million daily users. Thanks to it’s dynamic, video and animation-first design, it’s become the place to be on the app. It’s also a place where ads get better engagement from users. This means creating vertical-first video or animation ads is a must in 2019. Facebook recently added the ability to cross-post ads on Instagram Stories to Facebook, letting marketers easily take advantage of the format across both platforms.

Related: IGTV – Marketing tips for Instagram’s new long-form vertical video content

Via Marketing Charts

 

Preference for Ultra Short and Mobile Friendly Ads

Looking at Facebook’s stats below, ads need to grab people’s attention in the first 2 seconds. And don’t expect them to stick around for very long before scrolling past. Video ads need to be as concise as possible for mobile social media. A 30-second ad produced for TV needs a 10-second or less version for mobile. One format that shows strong engagement is cinemagraphs. These animated still images which catch peoples’ eyes, while not taking a lot to digest the message. They also benefit from lower video ad rates, over image ad rates.

Related: Fairmont Hotel Vancouver and The Lady in Red: Storytelling Through Cinemagraphs

Stats via Facebook