For the final installment of our #HonourYourCreativity campaign, we sat down with Social Strategist Melissa Tolentino.

Melissa is an out-of-the-box thinker who has had a hand in just about every kind of creation. Painting, baking, fashion, and video production, Melissa is no stranger to the creative process.

We asked Melissa how creativity shapes her world and what it means to her to be able to practice her craft daily.

What are some of your favourite ways to create?

Melissa Tolentino: I love to draw, design, cook and bake. I’ve always been really passionate about food. My family owns a bakery and a restaurant so I grew up in that atmosphere.  

I also went to school for fashion design and I worked in the fashion industry for quite a while. I got into it because I wanted to pursue that creative part of me. Creating things brings out the best part of my personality; whether it’s drawing, painting, baking, or designing. It’s integral to who I am.


What moves you to pursue creative passions?

MT: Creating things for other people really makes me happy. I am also a very hands-on person and when I can use my abilities to create something new, it feels like a big accomplishment. It brings me joy.

Where do you find creative inspiration? Both personally and professionally.

MT: I definitely look to other creatives and try to indulge in as much art as possible. I think that, as creatives, we go into the world and interpret our experiences in our own style and that’s something I really like about the process.


How important is creativity in your professional life?

MT: It’s so important to me. Years back, I decided to leave the creative industry and I pursued a very corporate career and that was a mistake. I think I lasted maybe one or two months and then left to go back into the creative field. I’m so much happier when I have the ability to nurture the creative side of me. It’s important enough that I need it in my daily routine, in my nine-to-five. 

In my role at AntiSocial, I do everything from campaign strategy to copywriting, food styling, design consulting, pre-production on video and photo projects, and one time I even danced in a campaign video.

Can you give an example of one of your favourite creative campaigns from your time at AntiSocial?

MT: I think my favourite campaign is the MyMoe’s campaign with Moe’s Home Collection. Seeing the creative process from start to finish and being able to work with such a diverse and talented creative team was so much fun. I got to work really closely with our Creative Director Bruna Arbex, putting the video concepts together, tying them in with the brand and with the ambassadors, and making sure that everything flowed together. Working on it shot-for-shot, frame by frame, and then seeing the finished product, it was really motivating.

What advice would you give to individuals who are looking to pursue a creative career?

MT: My advice to anyone who is wanting to pursue a creative career is to trust yourself and follow your gut because you’ll never know unless you try.

Come Create With Us

That concludes our #HonourYourCreativity campaign. Thank you to everyone who tuned in during these past few weeks! We are proud to give space to creatives of all kinds and we can’t wait to see what our team makes next.

Interested in taking your creativity to the next level? Contact us.