Taking your retail business online is a great way to spread the word of your product and grow your audience. It also means that you can make sales 24/7!

The COVID-19 crisis has forced the closure of many of our beloved brick and mortar stores. In the absence of physical shopping, it is increasingly important to have optimized eCommerce available for consumers.

We put together some simple steps to show you how your business can create clear, effective, and ongoing online conversions during the crisis and beyond.

Preparing to Launch Your Business Online

Online stores are a great way to expand the reach of your business and drive sales in new markets. First things first! Before you start optimizing your store and marketing your products, you will need the following:

  • A registered domain or eCommerce platform
  • Adequate inventory and photos to display
  • Knowledge of your desired market
  • A tax compliance plan
  • Shipping and refund policies

Not enough time to set up a detailed eCommerce site? We can help! But while you wait, find out how you can set up simple, quick curbside pickup or delivery service options with our friends at Shopify.

Once you have your platform set up, it’s time to start selling! But how can you make sure that your product is reaching your audience? We’ll cover that next.

Optimizing Your Offerings

The basis of online sales is a well-optimized platform. You can have a great product and great services, but if consumers can’t find you online, then you won’t make any sales.

At AntiSocial, we pride ourselves on being masters of online conversions. Great web sales start with great web design! Easy to use, simple interfaces and social marketing will help you reach the customers you are targetting.

Step 1: Web Design

The internet is oversaturated. Endpoint. That means that if you want to get noticed, you need to stand out. Your website is going to be the first impression that you make on potential consumers, so you need to make sure that it delivers a lasting impact. Functionality should be paramount! Simple, easy-to-use web pages always perform better than over-designed or over-developed ones. Choose clear copy, straightforward calls to action, and make it easy for your customers to find and buy your products.

Step 2: SEO

All of the copy on your website will contribute to your SEO ranking. That means that you want to optimize wherever you can! Create simple, clear, and straightforward product descriptions so that they can be easily found by search engines. You can also use blogging strategies to create optimized content that will drive more traffic to your page. Your social media channels can also effect your search engine rankings, so make sure that all of your content is clear and keeps SEO in mind. Generating user engagement and content is a great way to build your online presence, so make sure you are interacting with your audience and encouraging them to participate in your brand initiatives.

Step 3: Digital Strategy

We like to think of the internet as a spider web. Everything is connected and everything links back to a central point. The trick to becoming an online authority is to become that central point. You want to spread your message across the web, therefore creating more opportunities for users to find your content. Creating a diverse digital strategy that includes social media marketing, blog writing for SEO, and paid advertising will help you build your audience and web presence.

Digitally Strong: We're Better Together

If you’re looking for more information on how to move your shopping online, harness your web authority, and create lasting conversions that will grow your business, then reach out to us! Our dedicated team of digital professionals is working tirelessly with businesses just like yours to find new and innovative ways of driving eCommerce.

From the entire team at AntiSocial Solutions, we hope you and your loved ones are staying safe during these trying times. Stay motivated, stay creative, and remember that we’re all in this together.

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