New Instagram eCommerce Update Just Dropped

Instagram announces a new update designed to hype product launches, furthering their foray into eCommerce. Now, you can schedule a reminder for when those new Stan Smiths drop. Hyyyyyyype!

The new feature is the latest in a long line of eCommerce updates on Instagram. Shopping on IG has never been easier, with features like shopping stickers in stories to a checkout feature that lets consumers purchase products without leaving the app. Everything is designed to be user-friendly, increasing the ease with which money and user data can run through the app.

“Today we’re testing a new way to set reminders about upcoming product launches so people can buy your products the moment they’re available, right on Instagram. From checkout to shopping from creators, this is part of our ongoing investment to make it easier for people to shop.” – Instagram Business Blog

Promoting the shopping aspect of their platform is a genius move by Instagram. Whether users like it or not, the app has an absolute treasure trove of user data. This lets targeted ads become really effective — how often have you been swiping through your feed only to see an ad for something you want? Plus, it’s a platform meant for looking at things — making it easy to incorporate visual advertisements without shaking you out of the moment, like pop ups tend to do.

It’s also an effective form of marketing. Using the same sentiment of the urgency and scarcity methods, the product launch countdown relies on users desire not to miss out to be effective. And it works. Proven again and again, countdowns or the promise of being one of a select few will motivated consumers to purchasing action. Which is, of course, good news for both brands and Instagram.

As Instagram tends to do, this launch is only available to a select few brands at the moment. But, good news if you’re hyped for products from any of the following:

Adidas @adidasoriginals
Anastasia Beverly Hills @anastasiabeverlyhills
Balmain @balmain
Benefit @benefitcosmetics
Chinatown Market @chinatownmarket
Fresh Prince @freshprince
H&M @hm
Highsnobiety @highsnobiety
Huda Beauty @hudabeautyshop
JE11 @je11shop
Levi’s @levis
MAC @maccosmetics
Michael Kors @michaelkors
Mr. Porter @mrporter
NARS @narsissist
Net-A-Porter @netaporter
NYX @nyxcosmetics
Outdoor Voices @outdoorvoices
Revolve @revolve
SoulCycle @soulcycle
Warby Parker @warbyparker

 

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