Hard facts & stats your company needs to know about Instagram.

It seems crazy that Instagram only launched in 2010. To be honest, it’s difficult to remember a time before IG. What did we do with our phones? What did marketing look like, billboards? TV commercials? The horror. That being said, it’s still insane to realize that Instagram boasts 1 billion (and growing) monthly users. And, over 90% of those users are clocking in at under 35 years old. Those who fall into the 35-and-below demographic saw the shift from traditional marketing to online marketing, spearheaded by social media. So, they get it: If you want your brand to have an edge, you need to put it on Instagram.

If you’re still looking to convince your boss, or yourself, that you should spend more time on Instagram, read up on these stats. You’ll see it makes financial sense to put the time in on the ‘gram for your brand.

1 billion people use Instagram every month


Beat out only by Facebook and YouTube, Instagram’s monthly active users are set at 1 billion. Out of those 1 billion, more than 500 million are daily active users (DAU). Those 500 million DAU pull IG ahead of Twitter (326 million DAU), Snapchat (150 million DAU) and Pinterest (250 million DAU). Source

60% of users look for and find new products on Instagram


That’s 600 million people. They’re either shopping on Insta or using it as what Pinterest used to be – a place for inspiration and to discover new products. Instagram Shopping launched in February 2018, so brands can tag products directly in posts, leading customers to that item. And, after the checkout feature dropped in 2019, people don’t even have to leave the app to buy your product. Source

There are 25 million business profiles on IG


And 200 million users visit at least one business profile a day, with 80% of users following at least one business account. And, at least 60% of users report discovering a product on Instagram. People are following brands, engaging with content, and spending money on Instagram every single day. Source

Stories set to reach 600 million DAU by June 2019


Instagram Stories have over 500 million DAU, which is more than half the user base. And, a third of the most viewed Stories are coming from business accounts. You need to be taking full advantage of Instagram Stories for your brand. Source

Instagram marketing stats