Another day, another app set to take center stage. Welcome, Clubhouse. As long as you’re not living under a rock, you’ve undoubtedly already seen influencers and celebrities post on their Instagram stories about all the conversations they’re having on Clubhouse. But this invite-only, iPhone-only app remains pretty mysterious for anyone who isn’t on it (most of us).

Just like our TikTok breakdown, we’re here with a deep dive into all things Clubhouse so you can GTK the new “biggest thing” in the audio streaming/social(ish) media world.

Read on for all our intel on the app that’ll be tickling your AirPods soon.

What Is Clubhouse?

Clubhouse is one of the hottest topics of 2021, an invite-only app where you create auditory discussions and communication between individuals. Investors think it is now worth a billion dollars and the app has been downloaded 2.3 million times in January 2021 alone with only 9 employees.

Starting off as invite-only, this app is unique and exclusive. The iPhone-only voice chatting app allows you to host and join different conversations. Users are met with a list of “rooms” when they open the app, each with a different topic and often hosted by an expert or notable figure. The non-recorded and non-saveable content is akin to a live podcast episode.

“Having someone be able to talk live is a very unique way for experts to be able to talk vs other social media platforms.” — Daryl Louie, Head of Antisocial

“People feel like they can be very personal on these chats and that is one of the strengths of the platform, you can have these personal conversations.” — Daryl Louie

Who Is on Clubhouse?

So far, the app has attracted an extensive list of celebrities, including Elon Musk, Drake, and Oprah. Elon Musk is planning to use the platform to host a discussion with Vladimir Putin. Most well-known figures are using the platform to inform and host discussions with other thought leaders on an endless array of topics. You can even find AntiSocial’s own Daryl Louie using the app to host conversations around digital and social media marketing.

The big question: how do you get on? Just like most exclusive experiences, Clubhouse is a by-invite-only app, furthering the hype and buzz surrounding it. You have to know someone to get in on the action. As a potential user, you must be on iOS and you have to get an invite from someone who is already a member, you then get to extend an invite to up to four of your friends.

Why Is Clubhouse Exciting For Brands?

Due to the flexibility of the app, it really is an app for anything. Conversations can range from business insights, celebrity interviews, to random pop culture exploration. Its non-prescriptive elements are what make this app an exciting opportunity for those who are on it: it can be whatever you need it to be.

While the exclusivity of Clubhouse offers a sense of security for high-profile users and furthers the ability for interesting conversations, it is also an exciting platform for brands to connect to their audience on a human-to-human level. Audio engagement is so much more unique and memorable than typical social media visuals whilst offering easy feedback for idea testing. Brands are able to go directly to their community and get instant feedback.

”It’s not as convoluted as Instagram or Facebook if you’re looking for brands to talk about a certain topic.” — Daryl Louie

Stay In-the-Know

Clubhouse is here to stay, and you’ll be wise to start asking around for your invitation to this audio-only exclusivity. If you’re interested in learning more about Clubhouse, or social media marketing in general, reach out to us!