New Emoji for 2020

While digital conversation can sometimes seem impersonal, the rise of emoji has created a complex online language that has changed the way we communicate. Thanks to emoji, we can express excitement through fire symbols πŸ”₯, affection with kissing faces 😘, and agreement with a thumbs up πŸ‘.

Unicode has finally announced their 2020 emoji updates and the results are inclusive, hilarious, and intriguing. This short video from Emojipedia will give you a quick overview of the update.

Emoji for All

One obvious and exciting feature of the new update is the focus on inclusivity. The 2020 emoji list incudes the transgender flag and new gender-neutral emoji.

The emoji dictionary has long been criticized for its lack of diversity. Remember when there were only white people emoji? Yeah, we remember. Thankfully, Unicode has been diversifying their emoji list and we are starting to see some truly inclusive additions. This year, you can look forward to Mrs. Claus, Mx Claus, and even bubble tea.

How Emoji Shape Communication

Though you may think that language is primarily verbal, in reality 70% of meaning in an oral conversation comes from non-verbal cues. We can view emojis as an extension of gestures, which are an essential part of spoken language. Like gestures, emojis can have complete meanings even in the absence of speech. For example, the thumbs up sign πŸ‘, the OK sign πŸ‘Œ, and the hang loose sign πŸ€™ areΒ  common gestures that explain complete thoughts.

Emojis have taken our understanding of gestures one step further. Think of emoji as social cues that replace gesture in online communication. By using symbols to express connotation, emphasis, and to condense complex thoughts, we can create clarity in textual conversation. “Fine.” on its own is a scary message to recieve, but “Fine 😊” shows the reader a full range of emotion, even without personal interaction.

Using Emoji for Digital Marketing

Communicating with consumers is the most important part of marketing. As marketers, we should always be asking ourselves: How can we connect with people? How can we get them to understand our message?

Using emoji in your branding can humanize your brand, help you connect with your consumers, and deliver exciting engagement results.

According to Hubspot, using emoji on Twitter can increase engagement by 25.4%. On Facebook, you can increase the number of likes you get by 57% and the number of comments and shares by 33%. That’s something to think about!

Make sure you understand the language of emoji before you start using it in your social media strategy. Nothing is more embarassing than a misplaced eggplant πŸ†, right?

You should also be wary of how many emoji you use on each post. Emoji are stylistic as well as linguistic, so don’t overcrowd your copy.

Infographic from Medium

AntiSocial Solutions emojis for brands and for people list

What Emoji Has Taught Us About the Online World

Language has always been nuanced and maleable. Though some may clout emoji as the death of language, we would like to think of it as an evolution. As our capacity for online connection expands, so too must our language evolve in these new arenas.

Emoji gives users a chance to use comedy, emotion, and personality in online language that is otherwise difficult to show. For brands, emoji offers connection and community within markets and in ad campaigns. Use emoji and use them well.Β If nothing else, they make online communication a little more exciting.

More fun emoji facts:

  • Unlike verbal language, there is no correct sequence of emoji. For example, it is incorrect to say, “Birthday happy!” to someone, but it does not matter which order you use πŸŽ‚πŸŽˆπŸŽπŸŽ‰
  • The plural for emoji is emoji! That’s it. Real name, no gimmicks.
  • Repetition for emphasis is rare in speech. It is uncommon to say, “I like like like that,” but you might use multiple heart-eye faces to show your enthusiasm 😍😍😍
  • tracks emoji use on Twitter in real time! Be warned, it is dizzying to watch.