If we are not innovating, we are not evolving.

As industry leaders, we work hard to stay up to date on new trends, tools, and in-platform features so we can make sure our clients are staying ahead of the curve. It’s our job to get to know the new social media features of 2021 and implement them for our clients.

Since we manage mostly retainer clients we have the opportunity to try new content types without needing to pitch them. This means we don’t follow the trends, we set them. Our New Social Media Features blog series will introduce you to the new and notable platform features you need to know about.

Read on for our round-up of the new Instagram features for 2021 so far, and how best to use them for your clients.


Yes, the birthplace of doomscrolling has yet more exciting features for you to get stuck (literally) into this year. Take a read below of our top new social media features for Instagram.

Live Rooms

To generate more creative opportunities like hosting tutorials and Q&As with followers, Instagram launched Live Rooms. This feature allows users to hang out with 3 people in a stream.

Live broadcasts became an increasingly important way for creators, business owners, and brands to stay connected with followers during the pandemic and users can expect more advanced tools like moderator controls and audio features in the coming months.



A cross between Instagram carousels and blog posts, guides can be created using pre-published posts, places, or product listings from your brand’s account or any public account. Each guide includes a cover image, title, introduction, and optional descriptions for entries.

Once created, guides appear in a dedicated tab on a brand’s profile and can be shared in Stories or direct messages.

Instagram Stickers

Not only are stickers a fun way to add personality to your stories, they’re useful in growing your business. Most notably, the quiz sticker, provides an easy way to interact with your audience and collect feedback.

The DM sticker is perfect for encouraging meaningful conversations and the Food Delivery and Gift Card stickers are ideal for FMCGs.



Instagram Reels already mimic TikTok in a myriad of ways, and now, it’s getting one more feature from the popular video app: duets.

On Instagram, users can now “remix” a reel, meaning they can upload a video next to another user’s, building on top of the original clip. The feature is already popular on TikTok, often used for dance challenges or to add to or debate an existing conversation.

Social media is constantly evolving, and so are we. Stay up to date with our New Features Blog series and elevate your social media marketing one new feature at a time.

If you’re looking for ways to implement these new social media features into your social media strategy, reach out to us!