If we are not innovating, we are not evolving.

Our New Social Media Features blog series aims to introduce you to new and notable platform features so you can stay ahead of the curve for your clients

Read on for our round-up of the new Youtube, Pinterest & Clubhouse features for 2021 so far, and how best to use them for your clients.


New tools coming for the creator community ensuring our new age TV stays topped up with great and addictive content for all corners of the internet.

YouTube Shorts

YouTube will be introducing Short-form Video Tools to use in order to create short, snappy, and engaging content much like TikTok and Reels.

Currently available in beta in India, YouTube’s Shorts tool incorporates the addition of music & sounds, text, speed functions and hands-free timer abilities. This tool was designed to help new creators get their channels off the ground easier. The tool will launch in beta in the United States in the upcoming weeks.


New Monetization Tools

In addition to the YouTube Partner Program, the platform will launch an “applause” feature that allows fans to tip their favourite creators directly. YouTube will also launch an integrated shopping tool so viewers can shop directly from creators without leaving the YouTube ecosystem.

The VR of YouTube

A new YouTube VR app homepage launched with improved navigation and functionality.

Additionally, an announcement has been made that there features to YouTube TV, in the form of 4K streaming, downloadable content, and streaming on an unlimited number of devices, in the upcoming weeks.


No, Pinterest isn’t dead. All about the aesthetic, Pinterest has some great new features for us in 2021.

Rich Pins

These pins are a type of organic Pin that automatically sync information from your website to your Pins.

Types of Rich Pins

Product Rich Pins include the most up-to-date pricing, availability, and product information right on your Pin.
Recipe Rich Pins add a title, serving size, cook time, ratings, diet preference and a list of ingredients to recipes that you Pin from your site.
Article Rich Pins add the headline or title, the description, and the author of the article or blog post from your site.


Visual Search

Ever heard about Google Reverse Image Search? Well, this it…but for Pinterest.

Welcome to Pinterest Lens; allowing users to search for:

-Items they’ve captured in a photo with their phone’s camera.
-Find items and images similar to what you have searched for.
-Users can also upload existing photos from their camera roll.


This new biggest thing is taking social (and Elon Musk’s eardrums) by storm, learn about it in more detail, or read up on its features below!

Starting a Room

Anyone can start a room on Clubhouse and begin broadcasting audio to users who join in.

Rooms can be either Open – meaning anyone can find and join, Social – meaning anyone who follows you can join, or Closed – meaning only those who are invited by the moderator or are a member of the club that created the room can join. When you create a room, you have the option of adding a topic so your room is more easily found.

Security Features

Concerns have been expressed about Clubhouse’s security and lack of moderation, with some rooms reported to be broadcasting misinfo and harmful bigotry. Late in 2020 the app added security features including blocking, muting, in-room reporting and a way for moderators to close a room.

Clubhouse also introduced “temporary and encrypted audio recording, solely for Trust & Safety purposes.” Clubhouse’s terms of service prohibit the recording of a conversation without express written permission of all speakers involved. Read up on their Community Guidelines.

Social media is constantly evolving, and so are we. Stay up to date with our New Features Blog series and elevate your social media marketing one new feature at a time.

If you’re looking for ways to implement these new social media features into your social media strategy, reach out to us!