Technology and creativity may have found themselves defined by opposition in the past, but things are changing.

Tech isn’t the antithesis to creativity, as our tech savvy creatives can tell you at Thinkingbox and AntiSocial. Instead, technology can enhance creativity, creating streamlined processes that expand creative possibilities and reach. Technology and creativity now exist in a sweet symbiosis and, for want of a better term, it can be hella sexy.

How Creative Technology is Being Used

At our fingertips we now have technology that can transport users into (literal) other dimensions. Whether that be through VR, AR or a social campaign, tech is now facilitating total immersive storytelling, something we at Thinkingbox and AntiSocial are making full use of.

With the tidal waves of change that COVID-19 caused around the world, technology became not only a tool for creativity, but it made it possible. Technology became the only way to continue being creative and together, and it allowed us to continue to collaborate and create despite being in lockdown (because really, what else is there to do when you’ve completed Netflix?)

But more than that, technology became the primary fix to feelings of isolation during quarantine. We saw this in the global spike in digital hours, users on TikTok, and hashtag challenges on Instagram. It was technology that we all turned to, and we made sure our social campaigns and digi-creations reflected that.


Our Recent Uses of Creative Technology

The clever folks at Thinkingbox and AntiSocial are constantly looking at how to join the dots between tech and creativity and bring new and emerging technology into the creative process. We make sure to use the best new technology to boost creativity, optimize user experiences and stay on the pulse (because we are nothing if not On. The. Pulse.).

On the social side, we turned tech into connection, adopting creative technologies to help our clients stay connected to their customers. Oakwyn Realty was able to lift morale in their community during quarantine through our cohesive #OakwynAtHome social campaign, which combined platform specific technology to connect users all working from home for the first time.

For Thinkingbox, their application leans more towards innovative technology like AR, VR, and motion graphics to create total immersive experiences both on and offline. The Interactive and dynamic web design for the Verizon Visa Card website is a great example of this, utilising a fluid one-page experience to show off the new Verizon Visa Card. We effortlessly combined efficient proactive technology with creative vision and flair to create the look, animation and lighting of the digital card.

Not only can tech create visually jaw dropping content, but it can also help us answer practical questions that come up as the world changes around us. Working with the cannabis brand FIGR brought up new obstacles. Legal cannabis products must have a mandatory look and branding, so we were tasked with finding an innovative way to brand this product and make it stand out. Using state of the art 3D AR technology, we provided product information in a way never seen before, effortlessly bypassing issues of ubiquitous (read: boring) branding in the legal cannabis market, and standing out for our creative innovation and user experience. You can try it here (and thank us later).

To Tech-finity and Beyond!

Tech shouldn’t make us insecure about the future of creativity, instead it’s building a new type of creativity, one where the murkiness of inefficiency has been burned away, leaving behind a creativity now fit for the digital era; innovative, thoughtful, streamlined and, most importantly, pretty rad.

Looking to dip your toes into the immersive world of creative technology? Reach out to us!