Pump some life into your brand's Instagram feed.

Creating content that makes your audience want to engage with your social presence is why we’re all here, right? But, wanting to do it and actually doing it are two different things. We know that we can’t all be as socially savvy as Social Media Manager Nicole Wei and Content Strategist Michael Panes but, we managed to sit down with them to get some advice on how to make your Instagram feed spicy!

Gamification Posts


Gamification is a process where you take the addictive, fascinating nature of games and integrate them into your social media strategy.

“Gamification posts — people are responding and taking actions,” Nicole Wei tells us. She mentions one of AntiSocial’s clients has high impressions on stories designed with gamification in mind, “but it’s less about performance and more about offering value and entertainment.”

White Spot and Triple O’s often use gamification style posts in their social strategy. Nicole tells us that they have “a bit more of an older audience, so [the gamification posts are] appealing to younger generations in a way that’s creative and not just an ad. They trigger a sense of achievement, ensuring long term engagement, and provides an emotional connection with their customers.”

 

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Motion Graphics


You already know how effective video advertising can be. But, this type of content is time consuming to create and can cost more than a set of photos. Now, though, there’s an option that bridges the gap between video content and photo content.

Michael Panes: “Motion Graphics. There’s a lot of apps now that have been advertising adding motion and elements to your usually static photos.”

NW: “It makes them more dynamic.”

MP: “For example, the moving smoke photos on Purpus’ feed. The benefit of these photos is that it stops people from scrolling past — it’s something different that you see on the platform itself. When [your audience] sees a small part of the photo that’s moving, it grabs people’s attention. We get a lot more positive comments from our audience on these as opposed to a generic photo where they just double tap and move on.”

Newsjacking


Newsjacking is essentially hopping onto trending news articles. You can inject your own ideas or opinions onto breaking stories and capitalize on their popularity.

MP: “Newsjacking. Posting about anything that’s trending that could align with your brand. Don’t do it if the posts are politically charged or there are heavy opinions on either side, as you can alienate your audience. When you’re on social media you want to be aware of what’s trending and what everyone is talking about on your platform. For example, for Save-On-Foods we posted a simple photo of Bianca Andreescu when she won the US Open and it got a huge amount of engagement. We’re a Canadian brand and we wanted to congratulate another fellow Canadian — it has nothing to do with groceries but our audience still loved it. Those are easy wins you can achieve.”

Mini Grids


You’ve seen the feed-spanning grids on Instagram that can take up rows of your feed. They can be difficult to keep organized and in place and look a little weird on your audience’s Home Feed as a stand-alone shot. But, mini-grids could be your solution to circumvent these problems. Mini-grids are just like feed grids but on a smaller scale.

MP: “Mini-grids look good on your feed when it’s finished. But it looks like an incomplete or zoomed-in photo on people’s Home Feed.”

Luckily, the incomplete or zoomed-in photos Michael strongly dislikes are on a smaller scale and so, less intrusive.

Brand Instagram Feed Spicy

Guessing Grids


Nicole Wei came up with an on-brand way to communicate promotions to a client’s customer base without overtly advertising. The Co-op’s audience like interactive posting and games — they’re also mainly active on Facebook. She created a ‘Guessing Grid’ for them to interact with.

NW: “For Co-op, we use these grids as a way to tie in some of our promotional offerings without it feeling like an ad. People like to challenge each other in the comments, and it encourages inteaction between audience members.”