Email marketing: Here's how to not be junk mail.

Email marketing is one of the most cost-effective ways to promote your business. Done correctly, it can improve clicks and conversion rates.

Stay On Brand


Brand cohesion should always be on your mind. Whenever you market or promote yourself, make sure you stay consistent. Keep colours, font type, and overall feel in mind.

You can read more on how to curate an aesthetically sensical feed here.

Keep It Short


No one wants to read long stretches of copy. You’ll do yourself and your audience a favour by being concise.

You can also give your audience the option to scan with subheadings or bullet points, too. Always make the important information easy to find.

email marketing campaign
Uber email marketing

Use Links


Include links in the email copy back to your website where your audience can clearly see.

Hyperlink your images, as well. While you’re at it, you’ll want to add alt tags to any imagery you’re including in your email. Alt tags are the text that shows up when your image won’t load. With alt tags, you have another opportunity to connect with your audience.

Another must-have link is the unsubscribe option. Always give people the opportunity to unsubscribe. We cannot stress this enough, if you try to trick people into staying subscribed to your emails with a tiny, elusive unsubscribe button, they won’t be happy. Don’t hold your audience hostage.

Don't Buy Emails


Bought email lists will likely be flagged as spam, never even reaching your audience. It also makes your company seem untrustworthy.

Bought emails also fall in violation of Canada’s Anti-Spam Legislation (CASL) and America’s CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) laws. And yeah, you read that right. Marketers and people who send unsolicited porn are lumped in together.

Let’s be clear, we aren’t lawyers. We’re simply marketers who are passionate about integrity. If you need to know more about these legislations, you can read about CASL here and CAN-SPAM here.

The bottom line is don’t do something without someone’s consent — spammed emails included.