A woman drinking a 7-eleven slurpee
Infographic showing 690 thousand engagements

International convenience store and household name, 7-Eleven needed some help causing waves on social.

A man and woman smiling while holding slurpees

The Ask

To celebrate 50 years of Slurpee in Canada, 7-Eleven wanted to reach people across Canada, over a variety of platforms, to help build awareness for Slurpee day, 7-11.

iPhone with man dancing on the screen
Infographic showing 84k likes

The Solution

To create the dance move to go along with the song, we partnered with an award-winning choreographer, Carlo Grammy award winner and producer Chin Injeti  Then, “The Slurp” was born.

Outcome

Involving the dance community was crucial to have the most authentic buy-in from the general public, while also inspiring them to submit dance videos and engage with branded content.

Infographic showing 12million total impressions for the campaign

AWARD:, Best Use of Content Marketing, 2020 Canadian Search Awards

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