A woman drinking a 7-eleven slurpee
iPhone displaying a man drinking a slurpee
7 Eleven slurpee logo
Infographic showing 690 thousand engagements

International convenience store and household name, 7-Eleven needed some help causing waves on social.

A man and woman smiling while holding slurpees

The Ask

To celebrate 50 years of Slurpee in Canada, 7-Eleven wanted to reach people across Canada, over a variety of platforms, to help build awareness for Slurpee day, 7-11.

iPhone with man dancing on the screen
Two people jump over slurpees
Infographic showing 84k likes

The Solution

To create the dance move to go along with the song, we partnered with an award-winning choreographer, Carlo Grammy award winner and producer Chin Injeti  Then, “The Slurp” was born.

Outcome

Involving the dance community was crucial to have the most authentic buy-in from the general public, while also inspiring them to submit dance videos and engage with branded content.

Infographic showing 12million total impressions for the campaign

AWARD:, Best Use of Content Marketing, 2020 Canadian Search Awards

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