Cuphead walking down a road with the Cuphead Netflix logo
Cuphead smiling with the text Free Souls written above in a banner
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Cuphead, the immensely popular video game developed by Studio MDHR, arrived on Netflix with their own animated series. 

The Ask

To celebrate the launch of The Cuphead Show, increase anticipation, and to engage fans of the video game as well as draw in new viewers.

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The Solution

Teaming up with Heyo! Consulting to create a memorable and immersive experience for fans and gamers that not only had the challenges of the game itself but generated buzz and excitement.

Screenshot of Cuphead website showing unlocked and locked characters


Designing and producing an interactive website and social campaign to interact with the fanbase, stirred up so much valuable interaction and conversation amongst fans prior to the launch.

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