Cuphead walking down a road with the Cuphead Netflix logo
A Cuphead character with dice for a head wearing a purple suit
Cuphead smiling with the text Free Souls written above in a banner
Infographic showing 180+ assets

Cuphead, the immensely popular video game developed by Studio MDHR, arrived on Netflix with their own animated series. 

The Ask

To celebrate the launch of The Cuphead Show, increase anticipation, and to engage fans of the video game as well as draw in new viewers.

Cuphead escaping a trap
Cuphead with the words Win Big written in his eyes
Infographic showing 690k total mentions

The Solution

Teaming up with Heyo! Consulting to create a memorable and immersive experience for fans and gamers that not only had the challenges of the game itself but generated buzz and excitement.

Screenshot of Cuphead website showing unlocked and locked characters

Outcome

Designing and producing an interactive website and social campaign to interact with the fanbase, stirred up so much valuable interaction and conversation amongst fans prior to the launch.

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