Herschel Supply Co logo with man wearing backpack in background.

Based in Vancouver, Herschel Supply Co. is a design-driven global accessories brand that produces timeless utility products.

iPhone showing a man wearing a backpack with the text put yourself out there
A woman buying lemons wearing a backpack

The Ask

Herschel came to us in order to launch their presence on TikTok, and create an exploratory content strategy that could drive long-term growth.

The Solution

Translate Herschel’s aesthetic and brand values into a program that could leverage up-and-coming creators to launch the brand on the platform in a measured and thoughtful way.

A woman crossing the street wearing a pink backpack with the text A Classic Made Modern
Infographic showing 56000 likes
A man riding a red bike wearing a blue Herschel backpack

Outcome

Launching a brand like Herschel afforded us the perfect opportunity to deliver on working with talented creators, who understand the platform best.

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