Hero graphic showing an array of Arcane characters
Graphic showing lightning, with text saying Act 1 is here
Infographic showing that Arcane is #1 globally watched tv show

Riot Games’ animated TV series Arcane launched on Netflix in November 2021 and went to #1 in 51 countries.

The Ask

For the launch of Arcane, Riot Games needed support for the immense volume of social media content, and community engagement required.

iPhone showing an instagram story featuring an Arcane character
Infographic showing 2.7 thousand percent increase in instagram followes

The Solution

We built out a content calendar, conduct social listening, and carried out proactive and reactive community management on a daily basis.


Leveraging the expertise of both of our teams to craft incredible social and digital content produced exceptional interactions and response from fans and gamers worldwide.

A grid of Arcane characters paired with their astrological signs
heart vector